Will Murphy Dentistry respects your privacy and is committed to being clear about how information is collected and used when you visit our website.
This Privacy Policy applies to www.willmurphydentistry.co.uk, operated by Will Murphy Dentistry, 51 Newhall Street, Birmingham, B3 3QR.
It explains the information you may choose to provide to us, how we use website analytics to understand and improve the website, and how information is handled and protected.
Information You Choose to Give Us
You can browse and use much of our website without telling us who you are.
If you contact Will Murphy Dentistry through the website, you may choose to provide personal information such as your name, email address, telephone number and other information requested by or entered into a form.
We use this information for appropriate purposes connected with your enquiry, registration or the services you have requested.
For example, information submitted through our Contact Us or Online Registration forms may be used to:
- respond to your enquiry;
- contact you about an appointment or registration;
- confirm information you have submitted; or
- provide the service or information you have requested.
Information you deliberately provide through these forms is treated separately from the website analytics information described below.
Website Analytics and Visitor Journeys
We use website analytics to understand how people find and use our website and how we can improve the information and experience we provide.
Our website uses Journey Analytics, a first-party website analytics system developed by apluskdesign.
Journey Analytics is designed around a privacy-conscious principle: understand the journey without needing to know the person.
It allows us to understand how visitors move through and interact with our website without needing to identify individual visitors by name.
Journey Analytics may record information such as:
- a pseudonymous visitor identifier;
- a pseudonymous session identifier;
- pages viewed and the order in which they are viewed;
- dates and times of website activity;
- how a visitor arrived at the website, where this information is available;
- interactions with website features and links;
- engagement with pages and content; and
- whether configured website actions or goals have taken place.
This helps us understand which pages are useful, how visitors navigate the website, where improvements may be helpful and whether the website is helping people reach relevant information or complete useful actions.
Journey Analytics does not need your name, email address or telephone number to understand your website journey.
It is not designed to collect the contents of Contact Us, Online Registration or other forms simply for the purpose of analysing your journey through the website.
Where Journey Analytics records that a supported form interaction or submission has taken place, it can record that event without storing the information you entered into the form as part of its journey analytics data.
How Journey Analytics Recognises Website Activity
Journey Analytics uses first-party pseudonymous identifiers to recognise a browser and connect website activity into a visitor journey and session.
These identifiers are normally stored using first-party browser storage on this website. They do not contain your name, email address or telephone number.
A Journey Analytics session currently ends after 30 minutes of inactivity, after which subsequent activity may be treated as a new session.
Where supported forms require a successful submission to be confirmed by the website’s server, Journey Analytics may also mirror its pseudonymous visitor and session identifiers into first-party cookies. This allows the confirmed form event to be associated with the appropriate anonymous website journey without Journey Analytics needing the contents of the submitted form.
Journey Analytics currently has a 365-day data-retention target. Retention arrangements are periodically reviewed as part of the website’s privacy and data housekeeping.
Google Analytics
We also use Google Analytics to help us understand website usage and performance.
Google Analytics is provided by Google and may use cookies or similar technologies to collect information about website activity. We use the information available through Google Analytics to understand overall website performance and help improve the website.
Google processes information collected through Google Analytics in accordance with its own privacy terms and policies.
Where consent is required for analytics cookies or similar technologies, your choices are managed through the website’s cookie controls.
Google Search Console
We use Google Search Console to understand how our website performs in Google Search.
Search Console provides aggregated information such as search queries through which our website appears, impressions, clicks, click-through rates, search positions and landing pages.
We use this information to understand how easily our website and its information can be found and to identify opportunities for improvement.
Journey Analytics may use available Google Search Console information to provide additional context about our website’s search performance.
This aggregated search information is not used by us to identify individual visitors, and Journey Analytics does not assume that a particular anonymous website visitor searched for a particular Google search query.
Cookies and Similar Technologies
Our website may use cookies and similar browser technologies for purposes including essential website functionality, security, preferences and website analytics.
Cookies are small pieces of information stored by your browser that can help a website operate correctly, remember appropriate choices or recognise activity between visits.
Journey Analytics primarily uses first-party browser storage for its pseudonymous visitor and session identifiers. Where necessary to reliably confirm supported website events, such as certain form submissions, those identifiers may also be stored in first-party cookies.
Other services used by the website, including Google Analytics, may also use cookies or similar technologies.
Where non-essential cookies or similar technologies require consent, you will be given an opportunity to accept or reject them through the website’s cookie controls.
You can also control or delete cookies and browser storage through your browser settings. Blocking some technologies may affect the operation of certain website features or the accuracy of website analytics.
We periodically review the technologies used by the website so that our privacy and cookie information continues to accurately describe how the website operates.
Contact and Registration Forms
When you submit information through our Contact Us or Online Registration forms, the information you enter is provided to Will Murphy Dentistry so that we can respond to you and provide the service you have requested.
Depending on the form and your reason for contacting us, this may include your name, contact details and other information you choose or are asked to provide.
Please only provide information relevant to your enquiry or registration.
Information submitted through our forms is used for appropriate purposes connected with your contact with Will Murphy Dentistry, our services and our legal or professional obligations.
How We Use Information
Depending on how you interact with us, information may be used to:
- respond to enquiries;
- manage appointment or registration requests;
- provide dental services and information you have requested;
- operate, maintain and secure our website;
- understand how our website is being used;
- improve website content, navigation and visitor experience;
- understand how people find our website through search engines;
- measure relevant website actions and outcomes; and
- comply with our legal and professional obligations.
Where personal information is processed, we do so where there is an appropriate lawful basis under applicable UK data protection law.
Sharing Information and Service Providers
Will Murphy Dentistry does not sell your personal information.
We may use trusted service providers to help us operate our website, communications and digital services. Where providers process personal information on our behalf, appropriate measures are taken to ensure that information is handled securely and for appropriate purposes.
Some third-party services, including services provided by Google, may process information in accordance with their own privacy terms.
We may also disclose information where required by law or where necessary to establish, exercise or protect our legal rights.
How Long We Keep Information
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including where information must be retained to meet legal, regulatory, professional or record-keeping requirements.
Different types of information may therefore be retained for different periods.
Journey Analytics currently has a 365-day retention target for its website analytics data. Other analytics services may operate under their own retention arrangements and settings.
We periodically review our data-retention arrangements to ensure information is not retained unnecessarily.
Protecting Your Information
We take appropriate technical and organisational measures to protect information against unauthorised access, loss, misuse, alteration or disclosure.
While no website or internet transmission can be guaranteed to be completely secure, we take reasonable steps to protect the website and the information processed through it.
Your Data Protection Rights
Depending on the circumstances, UK data protection law may give you rights in relation to your personal information, including the right to:
- ask for access to personal information we hold about you;
- ask us to correct inaccurate or incomplete information;
- ask us to erase information in certain circumstances;
- ask us to restrict how information is used in certain circumstances;
- object to certain uses of your information; and
- request data portability where that right applies.
Where processing is based on your consent, you may also withdraw that consent.
These rights are subject to the circumstances and exemptions provided by applicable data protection law.
If you wish to exercise a data protection right, please contact Will Murphy Dentistry using the details below.
You also have the right to raise a concern with the Information Commissioner’s Office (ICO), the UK’s independent data protection regulator.
External Websites and Social Media
Our website may contain links to other websites or social media platforms.
When you follow an external link, the privacy practices of that website or service will apply. Will Murphy Dentistry is not responsible for how third-party websites collect or use your information.
We recommend reviewing the privacy information provided by external websites or services you choose to use.
If you interact with Will Murphy Dentistry through a social media platform, your use of that platform is also subject to that provider’s own terms and privacy policies.
Changes to This Privacy Policy
We review this Privacy Policy periodically and when significant changes are made to the website, the services we use or the way information is collected and processed.
The date at the top of this policy shows when it was last updated.
We may also review this policy following privacy-relevant changes to Journey Analytics or other technologies used by the website to ensure this information continues to accurately reflect how the website operates.
Contact Us About Privacy
If you have questions about this Privacy Policy, how information is used or your data protection rights, please contact:
Will Murphy Dentistry
51 Newhall Street
Birmingham
B3 3QR
You can also contact us using the contact details provided on our website.